Digital Lead Performance Planner

Digital Lead Performance Planner – Nissan North America / INFINITI (via Kelly Services)

Location: Franklin, TN

Pay Rate: $32/hour

Schedule: Monday–Thursday, 8:00 a.m.–5:00 p.m. onsite; virtual work option on Fridays

Overview:

Join INFINITI’s leading digital team in Franklin, TN and help elevate the digital experience across our retailer network. As the Digital Lead Performance Planner, you’ll play a critical role in analyzing, auditing, and optimizing lead performance from INFINITI websites, retailer digital channels, third-party sources, and CRM systems. Your insights and coordination will drive improvements in lead quality, delivery, and conversion, contributing directly to our business success.

Responsibilities:

• Monitor and analyze leads from multiple sources, tracking volume, attribution, routing, delivery, data quality, duplication, and CRM receipt

• Audit the lead journey, investigating issues such as missing, delayed, duplicated, misrouted, or underperforming leads

• Build recurring dashboards and performance reports by lead source, retailer, vendor, and program

• Identify trends, document root causes and impacts, and coordinate corrective actions with relevant teams

• Maintain lead-source definitions, mapping documentation, reporting logic, and issue logs

• Support onboarding and testing of new lead sources, including documenting business rules and routing requirements

• Identify opportunities for improvements in lead quality, retailer follow-up, and conversion performance

• Assist with requirements, testing, rollout, and monitoring for approved AI-enabled lead-management capabilities

• Provide actionable reporting, operational tools, and guidance to enhance retailer digital performance

• Help ensure Google Business Profile accuracy and optimization across retailers

• Coordinate projects with cross-functional teams, agencies, vendors, and retailers

• Monitor vendor deliverables, maintain project logs and audit records, and escalate unresolved issues

• Ensure compliance with privacy, security, and data-handling requirements

Qualifications:

• Bachelor’s degree in marketing, business, digital media, communications, analytics, information systems, or a related field

• 2-5 years of experience in lead analytics, management, CRM, digital marketing, website performance, automotive retail marketing, business operations, or project management

• Strong analytical and project-management skills with the ability to translate complex data into actionable insights

• Working knowledge of lead-source attribution, CRM reporting, lead routing and delivery, data quality, digital analytics, conversion measurement, and customer journey optimization

• Experience reconciling data across platforms, documenting requirements, supporting testing, and managing issue logs

• Proficiency in Microsoft 365, digital analytics and reporting platforms, CRM or lead-management systems, and project-management tools

• Experience auditing lead sources, reconciling source and CRM reporting, coordinating vendors, supporting platform testing, or working with automotive retail operations is preferred

• Familiarity with AI-enabled marketing or lead-management applications is a plus

Benefits:

• Weekly pay

• 16 paid holidays

• 2 weeks Paid Time Off (accumulated)

• Enhanced medical benefits

• Access to the Kelly Perks Discount Program

Why Join Us?

• Impact the future of automotive retail digital strategy

• Collaborate with diverse teams and industry leaders

• Develop skills with advanced digital and AI-enabled tools

• Support a premium luxury brand committed to innovation

Apply Now:

Ready to make a difference? Submit your resume and cover letter to https://www.mykelly.com/job/10465594-digital-lead-performance-planner-franklin-tn-united-states/. INFINITI, Nissan, and Kelly Services are equal opportunity employers. We welcome candidates from all backgrounds who share our passion for excellence.

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