Web Marketing Intern - Digital Experience Operations

Change the world. Love your job.
About the job:

The digital experience operations and analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation.

This internship is geared towards individuals who have an interest in:

• Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.

• Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.

• Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.

• Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.

• Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.

• Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo!

Minimum Requirements:

• Pursuing an undergraduate or graduate degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.

• Cumulative 3.0/4.0 GPA or higher

Preferred qualifications:

• Pursuing a Bachelors or Master's degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or related field

• Experience or basic proficiency with high-level programming languages (python, Java)

• Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker)

• Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua)

• Internship experience in a similar field

• Strong analytical skills and curious mindset

• Capable of multi-tasking and handling conflicting priorities

• Motivated self-starter with the ability to work independently while effectively communicating progress updates vertically and laterally

• Ability to communicate complex topics to variety of stakeholders

• Can make progress in an ambiguous environment